Efficiency, durability, and style – these are the three reasons LED shop lights are preferable to conventional shop lighting fixtures. Whether inside a garage, a workshop, or a utility room, LED shop lights continue to pervade in every commercial space where there is a need for a high-quality lighting facility.
Many small business owners are mistaken that their website’s homepage is a landing page. Myth busted: it is not! Your website’s home page is what represents the façade of your business headquarters. However, it does not necessarily mean where someone “lands”.
What really matters, huh? The color? The logo? Or perhaps, that little ‘now’ on the CTA button? Frankly speaking, landing pages are a mystery. I bet, even the best marketing genius might not be able to predict the results of a certain landing page. What seems really attractive might convert a meagre 2 percent of its unique visitors.
Virtual reality has taken the world by storm with VR headsets gaining popularity as mainstream consumer products. And why should it not? Just put on a headset, and you are immersed in a whole new world. Think about gazing at the Egyptian pyramids or take a peek at the Eiffel tower?
Selling per se is simple. It’s not easy. But it’s simple. A buyer has motives to buy. All a salesperson needs to do is to align the pitch to those motives. However, that little thing can turn out to be rather confusing at times.
Direct marketing materials are pretty easy to optimize. Change the font, reposition the image or bolden a text—does it impact the conversion rates? If yes, good enough. If not, repeat and rinse. But what about the not-so-obvious (or let’s say, direct) assets? Perhaps, content?
Content is one of the most-discussed marketing and sales strategies used by enterprises today, and with good reason: study after study suggests content marketing among the top priorities of executives and marketing teams.
B2B buyers are a lot smarter today, much like the mobile phones today. They have rose up to the demands of the modern society—no sales reps needed, online research reigns supreme! Do you know? A recent Forrester study says, a whopping ninety percent of B2B buyers start their buyer journey with a search.
Driving a car brings in new experiences. Some good no doubt, but others make you question why you decided to drive that car in the first place. Have you ever been in a situation where everything was fine up to that point until you hit the brakes and the car vibrates to a stop?